Joe is talented, good-looking and committed; when he performs, his connection with the public is immediate and effortless. Women – especially – are spellbound and almost mechanically pull out their mobile phone and start filming him. The romantic theme of his music might help cast the spell: all of his songs are about love. He says he wrote one about being hung-over once but even that could be classed as a borderline love song. Whatever it is that makes him so appealing, it is working: he has 10,000 Facebook fans and when he mentioned an upcoming trip to Europe he was asked to perform (and offered a couch) in most of that continent’s cities.