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Tag: journalism

The shape of the funnel – fame, integrity and new media

GetInlineCartoon by Gabriel Robinson at Ebag Pictures   We have sacked the journos but we still need PR professionals and with traditional advertising following traditional media down the drain, we need more and more of them because the media (orthodox and social alike) remains the key stepping stone to achieving fame and getting through that funnel is still key and still bloody hard whether the gate-keeper is democratic and techy or old-fashioned and beholden to a media mogul.